02
The Challenge
How do you give every member an equal voice with limited staff capacity and a small budget?
- 134 member businesses across 18 industries — from charter boats to candy shops to construction
- No dedicated social media staff. Limited marketing resources. Small chamber supported by board leadership, staff roles, and volunteers.
- Manual posting created uneven visibility, with some members featured more often than others
- No way to track who'd been shared, how often, or prove fairness to the board
- Every hour spent writing a post was an hour not spent growing membership or serving the community
"We needed a system — not a social media person. Something that could promote every member fairly, every single day, without adding another daily task to an already stretched team."
